IT’S BEEN A BIG YEAR for Dallas. When I started at the Dallas Convention & Visitors Bureau (DCVB) in 2003, Dallas looked a little different. We went from 11 citywides and 598,026 hotel room nights in 2003 to now 36 citywides and 2,052,853 hotel room nights, a new record for Dallas and a testament to the great partners we have all around the city. Since 2003, we’ve accomplished many things and have provided a better-than-ever product for Dallas tourism. We’re reaching more people worldwide than ever before and it’s obvious that our investments are paying off. The Dallas area continues to be recognized as the top visitor destination in Texas and is the only Texas city ranked in the Top 10 cities for conventions by Cvent.
Our successes and partnerships broke new records and created new opportunities for our great city. The Dallas sales, sports and tourism teams booked a record number of room nights, generating $1.95 billion in future economic impact.
The Dallas Sports Commission has
brought us monumental exposure and unprecedented prospects for bringing great sporting events to Dallas.
Dallas CityPASS continues to give visitors even more reasons to experience the best of the city. Since CityPASS was introduced in May 2015, more than 45,000 discount admission booklets have been purchased.
International tourism has experienced major growth—in fact, Dallas currently holds the No. 2 spot for growth of international tourists in the country, bringing in more than 2.59 million visitors from outside of the United States.
This April, we launched our new website, offering visitors relevant and dynamic content and user-friendly experiences, as well as our new blog, Dallas Now.
These are just a few of the outstanding accomplishments of the DCVB team this year, as we continue to focus on bringing more and more visitors to Dallas. And as we move forward into 2017, we’re making a big change to reflect that focus.
Effective Dec. 1, 2016, the Dallas Convention & Visitors Bureau will be called Visit Dallas. This change boosts our visibility in the leisure travel market, holds us true to our promise of Dallas as a great destination and underlines our commitment to promoting Dallas as a top leisure and business destination. Read through the rest of this report to gain a full picture of what our teams have accomplished and our plans for the future.
On behalf of our board of directors, staff and partners—thank you for making 2016 an incredible year for our city! We look forward to more exciting developments in 2017 and we’re eager to work together to make BIG Things Happen Here.
Phillip J. Jones
President and CEO